Catalina Strategies is a seasoned expert of over 20 years in developing and overseeing the execution of a wide range of valuable marketing strategies and the tactics to achieve desired client results. Many of the strategic solutions use conventional and non-conventional tactics to reach these superior results.
All marketing strategies produced by Catalina Strategies are customized in order to best fulfill the short and long term goals & objectives of each client.
Special focus is placed on expanding client market share, attaining critical market mass, sustainable competitive advantage, optimal vertical and horizontal integration, and consistently achieving timely revenue and contribution margin goals. All strategies include the basics of product development, rollout planning, branding management, competitive analysis, and applied game theory, and the proper use of optimizing the “4Ps: – Promotion, Price, Placement and Positioning.
Catalina Strategies also specializes in creating 360 Marketing and Promotional Plans for product rollouts that use Catalina Strategies’ trademarked value analysis attached for each mechanism deployed.
Catalina Strategies also operates on a performance basis in a concerted effort to evolve into a strategic partner of the client and not merely a vendor. By putting proverbial ’skin in the game’, Catalina Strategies effectively positions itself and its relationship with the client to generate greater lifetime value for the client and its stakeholders.
Catalina offers its clients in-depth strategic management consulting and research in order to ensure the best possible approaches and tactics are put in place to achieve optimal success. The company collaborates with the clients to insure the latest innovations, techniques and technological tools are applied to the fundamental drivers of companywide success.
Catalina has many years of augmenting the media planning of the world’s largest entertainment, publishing and music firms. Its unique convert modeling and impact impressions driven ROI analysis has helped dozens of clients achieve superior results within their media budgets and better allocation of funding.
Catalina has expertise in television, radio, digital media and venue media planning and has been actively a part of over $500 million in media generation and/or planning for its clients. The company specializes in ensuring its clients receive the greatest media and economic ROI for each budget.
Catalina Strategies’ principals have over 15 years of direct experience in overseeing the release of more than 500 blue chip entertainment, publishing, travel, consumer electronics and communication product releases. The uniquely customized product release strategies are designed to maximize return, sell-through, brand and product awareness to the targeted purchasing segment(s), and to build a foundation for repetitive success that grows over time. Objective analytics are used to assist the client achieve the best possible marketing mix to produce the desired results in various areas and priorities of the product’s rollout and life cycle.
Catalina Strategies oversees an in-depth rollout strategy that better ensures the client’s product attributes and overall development is best matched with the market place, market segmentation, demand and pricing strategy to achieve optimal results. Catalina can effectively use tools to cut lead times and increase throughput, while lowering both operational expense and inventory carrying costs.
In addition, Catalina can bring in various tie-ins, marketing partners, product placement to bolster the overall product rollout strategy.